When a company has been in business for more than 120 years and employs 183,000 people, changing how it works is like turning an ocean liner: You rotate the wheel slowly and make sure everyone is on board. Jim Hackett, who became captain of Ford’s ship in 2017, knew that the company would have to transform itself to remain competitive and future fit. For over a decade, we’ve helped the automaker see the future and make it tangible. That’s changed how the company works, most visibly in its internal human-centered-design hub, D-Ford. Hackett retired in 2020, but for new Ford CEO Jim Farley, the year 2022 has been a banner one. The automaker’s electric fleet—including the Mustang Mach-E and an all-electric version of America’s best-selling truck, the new F-150 Lightning—has been wildly popular.